Q: Are the Molto and Bello towels chlorine resistant? A: Yes, unlike most towels, Molto and Bello towels are chlorine resistant in standard household conditions, such as contact with swimming pool water or other liquids containing chlorite in a practical reduced degree. Those nasty streaks of bleached fading won’t be a problem for Molto and Bello if your customer forgets and adds a bit of chlorine bleach to the wash. SFERRA uses a special dyeing process with a state-of-the-art synthesis and finishing technology; a full range of dyes with maximum fastness to light, weather, washing and chlorine. Only direct and intense contact with chlorite will result in bleaching risk.
Unfortunately, organic peroxides, such as benzoyl peroxides, which are used in certain acne treatment creams, pose a challenge. No dye is resistant to benzoyl peroxide. When using products with organic peroxides, it is always recommended to use a white towel.
Molto and Bello are woven in Belgium by a family-owned mill that also makes the best towels in the world for the major European luxury brands. SFERRA is the only US importer of luxury bath towels from Belgium
Be the first to learn about our New Items and Sale Items !